Market segmentation

Inbox Insight engages with over 1 million business professionals every week month – from key decision makers in IT markets, to small business owners and proprietors. With over 30 titles in our portfolio we also reach a number of key industry verticals including - Retail, Manufacturing and Construction.

Inbox Insight segments our business community to drive triggered emails based on transactional and demographic profiles and preferences, drive ROI boosting, targeted offers and messages to individual groups, based upon profiles and preferences.

Our demographic segmentations are firstly based on company size, with our Business Advisors reaching companies with employees of fewer than 50, and our Corporate Insights over and above this.

We then segment the data in three ways:

Business Communities: Inbox Insight has a business community of over 1 million opted in subscribers. Every recipient of our bulletins has chosen to receive them and we ensure that content that is provided to them is always of the highest standard and is of interest to them, their organisation and their interests. Click here to see our business communities.

Job Function: Our Business Community includes a large variety of different Job Functions across all verticals and market sectors. Inbox Insight has segmented our business communities into job functions to improve lead generation and subscriber value. Click here to see the Job Functions of our business community who read our bulletins every week.

Market Sectors: Inbox Insight’s business community covers a wide range of market sectors through our Business Advisor Series (aimed at Small Businesses) and our Professional Insights bulletins and Industry Sector Bulletins (aimed at corporate businesses). Our business community has been segmented by market sector to allow targeted email marketing to specific sectors. Click here to see the market sectors.