Having a well thought out and good subject line for your email can be the difference between it being opened, being spammed, being left to sit in an inbox for a few days and it being deleted instantly by your receivers…

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By Dan Smith

In email marketing, follow up emails are often forgotten about, but can play a valuable role in a) successfully fulfilling a request b) engaging and nurturing a lead, c) promoting other offers/services and d) simply saying a quick ‘hello!’ and introducing yourselves. Here are some tips...

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By Dan Smith

Using research surveys as a method of lead generation is a fantastic way of gaining a large volume of fully profiled sales leads, as well as obtaining insights into market trends and professional opinions...

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By Samantha Feerick

Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 530 business owners and MD’s regarding their behaviour when responding to email bulletins.

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By Samantha Feerick

Content marketing is one of the lowest-cost and most effective ways to drive traffic for your business. Creating relevant content attracts, acquires and engages your target audience.

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By Samantha Feerick

As every good marketing decision maker knows when a prospect has shown an interest in your marketing asset it doesn't mean that this is a sure sale. You need to ensure you have a failsafe lead follow up program to nurture your leads into prospects and conversions.

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By Dan Smith

Ensuring consistency in B2B marketing emails is something that has a very positive effect on open rates, clickthroughs, subscriber engagement and word-of-mouth promotion. Here are some tips to help your email marketing campaigns stay consistent.

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Its hard enough getting people to your website, without having a website that makes them want to leave as soon as they get there. However, there are ways to make your website a place where people will want to stay, have a look around and find what they are looking for.

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By Samantha Feerick

Lead Nurturing is important, and if done well can build strong brand loyalty with prospects before they are ready to buy. Nurturing can increase conversions of unqualified leads to opportunities and drive more revenue and can help accelerate active opportunities by giving prospective buyers the information they need to make their purchasing decisions.

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By Samantha Feerick

An 'opt-in' generally refers to a tick box which, if filled in by the user, indicates positively that they would like to be contacted by a particular form of communication.

There are two types of procedure that can be used when signing up a new subscriber to receive your email marketing messages - single or double opt in.

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By Samantha Feerick

Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 175 directors, MD’s and marketing decision makers regarding their organisations current and future lead generation strategies.

Results compiled by Inbox Insight reveal that 61% of organisations surveyed currently have a lead generation strategy in place, however although there is a clear appetite for lead generation, when asked, 33% of the respondents do not think they are using it effectively. 

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By Samantha Feerick

The first thing to remember for SEO is to always make sure you are building your website for your visitors and not the robots, who aren’t quite as interested in what your website has to say.

To begin with you need to make sure that your site is optimized and ready for Google to go through and understand your site. This helps your ranking, and once you are ranked well you then need to ensure that you are persuading the visitors to actually click on your search listing.

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By Samantha Feerick

Before you take the leap into social media it is important to realise that it is a crucial element to your marketing plan and there are some key points that you must remember.

Guidelines:  It isn’t relevant which social media platform you are on, your online personality is a part of your brand and becomes a hugely interactive way to engage with customers and clients.

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By Samantha Feerick

Email marketing is a fantastic tool to connect with your customers, readers and prospects, but you have to ensure that you are doing it right. You need to make sure that what you are sending provides value, or otherwise your message will be deleted, spammed or missed.

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By Samantha Feerick

Every organisation knows that it needs to generate sales leads in order to sell its products/services. Lead generation is not a project it is a process, and it is about setting up a system that increases your sales team’s productivity and efficiency by identifying potential buyers and providing them with the tools they that need to turn them into customers.

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By Small Biz Trends

Small Businesses advertising locally often operate under a 'local lie'. Often they have tricked themselves into believing that they dont need to advertise at all, and only need to rely on referrals for lead generation and in turn repeat sales.

Small Business Trends looks at 6 Lead Generation strategies for Small Businesses.

By Samantha Feerick

Email marketing specialist, Inbox Insight, recently conducted a survey to an audience of 500 small business owners and MD’s regarding their organisations social media plans and strategies.

Inbox Insight have released the online survey which reveals that 73% of organisations asked currently use social media, and 59% of small businesses will be making further investments in social media in 2012, with just 3% of organisations moving away from online platforms.

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By Samantha Feerick

Content marketing is a term which encompasses all marketing formats involved in the creation, curation and distribution of content for the purpose of engaging current and potential consumer bases, as well as combining this with the science of measuring its impact on awareness, lead generation and customer acquisition

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By Samantha Feerick

As every good marketing decision maker knows when a prospect has shown an interest in your marketing asset it doesn’t mean that this is a sure sale. You need your marketing processes or sales team to connect with them and follow up the lead as soon as possible

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By Samantha Feerick

Diving head first into the fast-moving flow of social media can be a daunting task to a small business owner with very little time on their hands, or even for a corporate company with worries about company policy and how to control it

By Samantha Feerick

If you are spending your time on the perfect email to send to prospect clients, the last thing you want to do is send it and for it to get stuck in everyone’s spam filter. Even legitimate email marketers suffer from email spam filters. There are ways to avoid getting sent to the spam folder.

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By Samantha Feerick

Lead nurturing is the process of cultivating leads that are not yet ready to purchase. Nurturing keeps prospect clients engaged by providing them with services and relevant content, such as whitepapers and guides that are best fit for their solution 

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By Samantha Feerick

You know that your white paper has to educate someone about your product or service, and it has to convince them to buy from you. Here’s how to write a white paper.

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By Samantha Feerick

We are all working in environments which prove hard to grab people’s attention over our competitors. You feel as though you have great information and knowledge which will help market you, your business and others.

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