How To Avoid Spam Filters For Legitimate Email Marketers
If you are spending your time on the perfect email to send to prospect clients, the last thing you want to do is send it and for it to get stuck in everyone’s spam filter. Even legitimate email marketers suffer from email spam filters. There are ways to avoid getting sent to the spam folder:
HTML: If you are sending a HTML coded email – make sure the coding is correct. Spam filters will score emails badly if there HTML code is broken or has parts missing.
Opt In: Opt in
Plain Text: Always send a plain text copy of your HTML email. This ensures that the recipient can always receive a version of your email, but try and make sure that the plain text version matches the HTML version.
Font: Never use capitals, italics, large fonts and non-standard colours where you don’t have to. Spam filters will see this as a non-human email.
IP Address: Is your IP address on a black hole-list or known to be spamming friendly. You can check this will tools from the internet, if you are on a black hole list you need to change your IP address.
From Address: Make sure the email address sounds familiar, and not too anonymous.
Images: Avoid making your email image heavy; since spam filters can’t read images, they will assume you are a spammer trying to trick them.
Words: Avoid words such as, Free, Dear Friend, No obligation, Spam, Order now – these are all words that get flagged by spam filters.
Spam checker: Run your email through a spam checker (these can be found online) to test for whether your email would be considered spam or not.
Subject Line: The subject line is one of the most important parts of an email, ensure you don’t use spam words or phrases otherwise you will never make it into people’s inbox’s.
Test Test Test: Set up test email accounts in Yahoo, Hotmail, Gmail and Outlook and see if your email comes through to the inbox’s successfully.
Sticking to these easy to follow tips and steps is a great way to make a head-start at avoiding those dreaded e-mail spam filters.