Inbox Insight Guides & Whitepapers

The Benefits of Cost-per-Lead Marketing - Guide
Cost-per-lead is regularly used in lead generation, demand generation, content syndication and telemarketing practices. This free guide explores how cost-per-lead marketing offers an affordable and flexible solution for your demand generation campaigns and overviews the benefits of generating and buying B2B sales leads for a set CPL price - Read More

Using Thought Leadership and Content Syndication for B2B Lead Generation - Whitepaper
This free whitepaper covers elements of thought leadership marketing and content syndication, with a focus on how these two practices can be combined to achieve extremely successful B2B lead generation (and lead nurturing) programs - Read More

B2B Content Marketing
Content marketing is a term which encompasses all marketing formats involved in the creation, curation and distribution of content for the purpose of engaging current and potential consumer bases, as well as combining this with the science of measuring its impact on awareness, lead generation and customer acquisition - Read More

How to Avoid Email Spam Filters
If you are spending your time on the perfect email to send to prospect clients, the last thing you want to do is send it and for it to get stuck in everyone’s spam filter. Even legitimate email marketers suffer from email spam filters. There are ways to avoid getting sent to the spam folder -  Read More

Lead Follow Up - Best Practices
As every good marketing decision maker knows when a prospect has shown an interest in your marketing asset it doesn’t mean that this is a sure sale. You need your marketing processes or sales team to connect with them and follow up the lead as soon as possible-  Read More

The Art of Lead Nurturing
Lead nurturing is the process of cultivating leads that are not yet ready to purchase. Nurturing keeps prospect clients engaged by providing them with services and relevant content, such as whitepapers and guides that are best fit for their solution - Read More

How to Leverage Social Media for Your Business
Diving head first into the fast-moving flow of social media can be a daunting task to a small business owner with very little time on their hands, or even for a corporate company with worries about company policy and how to control it - Read More

Writing Captivating Articles for Your Email Campaigns and the Web
We are all working in environments which prove hard to grab people’s attention over our competitors. You feel as though you have great information and knowledge which will help market you, your business and others - Read More

Techniques to Creating a Good White Paper
You know that your white paper has to educate someone about your product or service, and it has to convince them to buy from you. Here’s how to write a white paper - Read More